Holiday Inn Melaka today visited SRJK Pay Fong 3 Primary School to speak to students about the importance of conservations as part of the company’s CSR project. The key to create a meaningful environmental change starting from schools is to get buy-in and support from parents, teachers and most importantly to instill and nurture the younger generation on saving the planet.
This eco school going project will be conducted by colleagues of Holiday Inn Melaka throughout the year who will be visiting different primary schools in Melaka each Mondays to speak about the importance of conservations. Each visit will be conducted in 30 minutes followed by activities to make a lasting impression on the students about eco projects.
“The objective of this community project is to help sustain life in forests, rivers, villages, cities and the community. We want a better life for our future generations and we conduct all CSR projects based on 4 Es (eg: Education, Entrepreneurship, Expression of Care and Environment) which is lined up for the year. This school eco project falls under the Education pillar where we would like to instill good conservation knowledge starting from the younger generation,” commented Christoph Voegeli, General Manager of Holiday Inn Melaka who is currently supporting all ongoing CSR projects such as Green Engage where the objective is to reduce energy, water and waste covering every aspect of the hotel lifecycle and rainwater harvesting where harvesting systems collect rainwater in tanks and it's an effective and low-cost way of reducing demand on water supplies.
“Schools will serve as a catalyst for the community at large. We call this the “spillover effect” of the green initiative. By involving parents, teachers, administrators and local businesses in this, we find that the environmentally responsible behavior that is modeled at school is taken into the community at large. Parents who see recycling in the classrooms often report reinforcing that behavior at home, and working to institute recycling at work, as well. Communities who support the efforts of green initiative in schools often look for ways to expand recycling and waste reduction efforts citywide and I am very happy to see Holiday Inn Melaka initiating such responsible project,” mentioned Mr Peter Tseng, one of the boards of directors for the school who attended the event.
The launch was also attended by Malaysian Celebrities Go Green (www.mcg2.com) co-founders, actor/host Baki Zainal from 8TV, Soo Wincci, Miss Malaysia and singers Dina Nadzir and Azizi Zakaria and our business partner, DiGi Telecommunications Sdn Bhd led by Michel Mah, Regional Head and team.
Founder of MCG2 Baki Zainal said, "We hope that as celebrities, we will be able to use our celebrity status to bring Eco-projects to another level, reaching out to more people". Up and rising singer, Azizi also added that even though he has a busy schedule, he still champions something that he believes in as MCG2 encourages the younger generation to instil the love of taking care of our mother nature!” SooWincci, Miss Malaysia Universe 2008/09 presenter now stressed that her fans out there would use one less a plastic bag a day. Thus turning "green" would be easier for our nation.
Our next upcoming project is to work with our business partner in a Beach Clean Up and supporting Earth Hour where 2800 bulbs will be switched off on the 27th March 2010 @ 8:30pm for an hour. Last but not least, we are still looking for volunteers to donate as much Ring Pulls as possible for us to continue sending it to the Prosthesis Centre in order to donate more artificial limbs to the disabled. Together we can make world a better place.
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